Jack Cincinnati Casino opened on June 8th after more than 40 hours of finishing touches to rebrand the former Horseshoe. The region's dominant casino, which closed on June 6th, reopened under its new moniker. Workers spent hours switching out hundreds of old "Horseshoe" logos from slot machines, gambling tables, dice and internal signage. The name change was an elaborate process in part because slots, dice and cards must be inspected before they are put in play to meet regulatory standards.
Casino owner Dan Gilbert announced the brand name change early this year as his company moved into active management of his budding gambling empire. His gambling arm, Rock Gaming, also changed its name to Jack Entertainment earlier this year. The Detroit mogul is best known as the owner of Quicken Loans and the Cleveland Cavaliers.
They are also rebranding Horseshoe Casino Cleveland, ThistleDown Racino near Cleveland as well as Greektown Casino in Detroit
