The Hard Rock name and an American Indian pueblo south of Albuquerque are parting ways. A
resort executive announced that Isleta Pueblo officials have
decided to drop its affiliation with the Hard Rock brand at its casino
and resort. The casino has operated under the name Hard Rock Hotel
and Casino Albuquerque for three years and the pueblo has spent
millions for the right to use the name.
But pueblo officials said in a recent newsletter that the owner of
the franchise did not live up to a contract agreement to provide
marketing, management training and services. The newsletter also said
the pueblo was trying to reduce a $1 million Hard Rock franchise
payment, due at the end of 2012, to $750,000.
Resort executive CEO
Pamela Gallegos said in a statement that Isleta Pueblo has decided to
return to its own brand to identify it in this market and with its loyal
customers. "The resort had operated under the Isleta Casino brand
for over 20 years and the Pueblo believes this has a better connection
in its history and culture," Gallegos said.