Affinity’s decision to change the name comes after a $7 million, 18-month renovation that included an expanded bar, new sports book and upgraded rooms. Terrible’s cowboy signage will be dismantled May 20th and donated to the Neon Museum as a piece of Las Vegas history. The company expects to begin installing Silver Sevens signage in late June.
Affinity Gaming, which owns a dozen casinos in Nevada, Colorado, Iowa and Missouri, was created following the bankruptcy reorganization of Herbst Gaming in December 2010.
The rebranding is the third name for the off-Strip location, which was originally opened as the Continental. The Herbst family acquired the casino out of bankruptcy in 1999 and remodeled the property into Terrible’s in 2000.
